The Authentic Visual Craft of Joshua Santa Ana

Step into the visual world of Joshua Santa Ana, where every frame is intentional and every project is a deep exploration of story, mood, and moment. With the vision of a director, the sharp eye of a photographer, and the elevated perspective of a certified drone pilot, Joshua doesn't just create content, he builds cinematic experiences. Whether capturing live energy on events or working alongside forward-thinking artists and brands, Joshua brings a distinctive touch to every frame.

About Joshua

Born and raised in Dagupan City, Philippines, Joshua approaches his craft with a grounded, thoughtful perspective. For him, it’s not just about the visuals—it’s about uncovering the layers behind each project and elevating those subtle, human moments that often go unnoticed. A quiet observer and active listener, Joshua turns creative conversations into visual narratives that connect deeply and authentically.

Diverse Visual Portfolios

Joshua’s work lives across a wide visual spectrum—music videos, live events, commercial campaigns, and more. His camera moves from the chaos of backstage to the clean lines of branded storytelling without missing a beat. No matter the setting, Joshua remains anchored in his belief: every project deserves its moment, and it should feel honest, powerful, and visually unforgettable.

A Unique Fusion of Retro and Modern

Joshua blends old-school soul with new-world technique. Drawing inspiration from analog formats like VHS and 35mm film, he integrates nostalgic textures with sleek digital workflows. The result? A signature aesthetic that feels both timeless and contemporary—a visual language that speaks across generations.

Elevated Views: FAA-Certified Drone Operations

As an FAA Part 107 certified drone operator, Joshua adds a compelling third dimension to his visual storytelling. His aerial work is not just technical—it’s emotional, cinematic, and deeply considered. It’s about discovering new perspectives and translating them into shots that transform how we see the world.

Partner with Joshua Santa Ana

Collaborating with Joshua means more than just beautiful content—it means working with a professional who values intentionality, trust, and artistic integrity. He brings a deep respect for the craft, a commitment to excellence, and a collaborative spirit to every production. If you're looking to elevate your visual narrative, Joshua Santa Ana is ready to help bring your vision to life.